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At The Blue Transformation, we empower Black Firstborn Daughters to Break Free from Perfectionism & Emotional Overload

Through therapy and coaching, we help Firstborn Daughters reclaim their peace, redefine their path, and live life on their terms with balance and fulfillment.
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our mission
At The Blue Transformation, we empower high-achieving firstborn daughters to release expectations, find balance, and achieve lasting transformation through evidence-based techniques, spiritual insight, and tailored support.
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What Our Coaching Clients Are Saying

“Nicole is a skilled professional who takes pride in her craft. She’s always thinking of ways to be supportive, she’s patient and a great listener who helps you think about things from a different perspective. Her heart is instilled in the work she does and you feel all of that.”
“Thanks to Nicole I’ve experienced remarkable transformation in my life. Her guidance has helped me to realign my life goals, improve my well-being, finances, relationships and overall sense of connection with family and friends.”
“Nicole Williams is deeply inspiring and provocative. Her insight drives straight to the core of transformative thinking and more importantly, the intentional actions needed to achieve my goals.”

Therapy: Your Path to Healing and Growth

Therapy is about healing. It’s a safe space to explore past experiences, process emotions, and address mental health concerns like anxiety, depression, or burnout. My approach combines evidence-based methods like EMDR and Brainspotting with a compassionate and spiritual lens, guiding you toward deep emotional healing and personal growth.

Insurance Accepted:
Aetna, Cigna, United Healthcare, Oscar

Private Pay Options:

  • Initial Assessment (60 minutes): $175
  • Follow-Up Sessions (45-60 minutes): $150

Payments accepted via HSA, credit card, or debit card.

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With therapy, you can expect to:
Release Emotional Weight
Process past experiences and let go of the perfectionism, over-responsibility, and stress that have been holding you back.
Heal from Within
Address anxiety, depression, and burnout with evidence-based techniques like EMDR and Brainspotting, tailored to your unique needs.
Set Boundaries with Confidence
Learn how to say “no” without guilt, create space for yourself, and prioritize your own well-being.
Reconnect with Your Authentic Self
Discover who you are beyond the roles you’ve played for others and build a life that aligns with your values and desires.

Coaching: Empowerment Tailored to You

Coaching is about action. It’s focused on helping you achieve specific goals, overcome challenges, and create the life you want. As your coach, I’ll work with you to set clear boundaries, rediscover joy, and take practical steps toward transformation. Coaching is forward-looking, designed to empower you with tools and strategies to thrive in your personal and professional life.

We help you set healthy boundaries to protect your energy and prioritize what matters most, guilt-free. By working with The Blue Transformation, rediscover joy, build confidence, and find balance to create a life that feels aligned and fulfilling.

We have 3 month, 6 month or small group coaching packages. Learn more below.

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Coaching Package Options
3-Month Package
  • 12 Weekly 60-Minute Zoom Sessions
  • 1 Distance Reiki Session
  • 1 Brainspotting Session
  • 30-Day Self-Care Journal
  • Unlimited Email Support
  • Private Facebook Group Access
6-Month Package
  • 24 Weekly 60-Minute Zoom Sessions
  • 2 Distance Reiki Sessions
  • 2 Brainspotting Sessions
  • 30-Day Self-Care Journal
  • Unlimited Email Support
  • Private Facebook Group Access
Small Group Coaching
  • 12 Weekly 90-Minute Zoom Calls (4-6 participants)
  • Shared Healing and Support
  • 30-Day Self-Care Journal
  • Unlimited Email Support
  • Private Facebook Group Access
meet our founder

Nicole Williams, LSW

Nicole Williams, founder of The Blue Transformation, brings over 20 years of experience as a social worker and the unique insight of a firstborn daughter to her work as a therapist and coach. With a Master’s in Social Work from Fordham University, her career has included roles in medical and juvenile detention settings, fostering a deep understanding of the challenges individuals face.

In 2020, Nicole launched her private practice to support clients with anxiety and depression. Inspired by her own healing journey, she shifted her focus to helping firstborn daughters navigate perfectionism, over-responsibility, and boundary struggles. Using evidence-based techniques like EMDR and Brainspotting, she empowers clients to achieve balance, fulfillment, and authentic living.

What Makes Her Work Different
Nicole offers a holistic approach that combines evidence-based therapies, practical strategies, and spiritual practices, uniquely tailored to the experiences of firstborn daughters. Her work focuses on healing the mind, body, and spirit, helping clients reclaim joy, build confidence, and create lives that feel balanced and purposeful.

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Ready to prioritize your well-being and transform your life?

Let’s work together to create a life that feels balanced, fulfilling, and uniquely yours.

book your session today